Fueled by the collective effort of dozens of new luxury-specific technology solutions in the market, the online shopping experience continues to evolve, adopting the best features of brick-and-mortar stores. Unfortunately, in the click vs. brick war, digital retail is still the weaker competitor as it’s tough to bring the emotions and engagement of physical retail into the digital world. Enter 3D product imaging.
With 3D imaging, a retailer can provide consumers with a graphical 3D product representation that's also interactive. In addition, the consumer gets to choose what part of the object they would like to see. They can zoom in or out, rotate the object, and view it in motion. In short, 3D could truly revolutionize the market for retailers and e-commerce at large. In fact,according to recent research, 95 percent of respondents prefer an interactive 3D representation to video playback.
With 3D product imaging,TSUM, one of the largest luxury goods department stores in Eastern Europe, increased its conversion rate by almost 40 percent for products in the shoes and bags categories. TSUM is the first company to have digitized over 40,000 products in 3D, proving that it's possible to visualize large numbers of SKUs in a reasonable timeframe.